Nestled in a room in a
St. Cloud basement, Tracy Schreifels arranges her photos and
embellishments on a scrapbook page.
She has slipped into Creative Escapes, an oasis not far from her
St. Joseph home. Her toddler is not clinging to her legs. She can't
throw in a load of laundry or hear her phone ring.
Creative Escapes owner Charlotte Lee is among the local
entrepreneurs who have found a business opportunity in creating
spaces for scrapbookers, quilters and other hobbyists. They can
spread out their supplies, talk with friends and leave with a legacy
for their family or friends.
"They come and have something to show for it," Lee said. "It's
like a man when he comes home from fishing or hunting."
Lee and her husband converted an apartment connected to their
home into a day retreat center last spring.
Sue Poser, owner of Gruber's Quilt Shop near Crossroads Center,
opened an overnight retreat center two years ago for her customers
after they asked for more than her daylong retreats.
"They always wanted to stay here," Poser said.
Lee plans to expand the business into a bed-and-breakfast retreat
center in the next five years.
Gaining popularity
The demand for these hobby havens also has seeped into area camps
that once only entertained guests in the summer. The market provides
camp coordinators with another way to boost revenue.
Poser hosts at least three large retreats a year at area camps or
centers. About 12 years ago, she said, her retreats started to fill
up before she advertised them. She will host a quilting retreat this
weekend for about 55 women at Camp Friendship near Annandale.
Camp Lebanon in Upsala has retreats
planned through December and gives about 1,200 women a year
long-awaited getaways.
Business has picked up for most of the area retreat centers and
will continue to gain speed until Christmas.
Creating space
The atmosphere each retreat coordinator creates brings back
guests again and again.
During quilting club meetings, Rosie Nodo of Sartell would listen
to members rave about Gruber's retreats.
She experienced it for herself last fall.
"I just had to go find out myself and everything they said was as
good, if not better," she said.
Handmade quilts adorn each of the 16 beds in Gruber's retreat
center. Chatter drowns out the buzz of sewing machines in the
center's two sewing rooms.
Nodo returns on a regular basis for the conversation, camaraderie
and quilting.
"The people there make you feel like you are a part of their
family," she said.
A Gruber's staff member remains on call through the night to open
the store if the women need material or supplies.
"No one has called yet," Poser said. "But they can."
Each person pays about $132 for two nights and three days in
Gruber's retreat center.
A sanctuary
Creative Escapes also offers independent consultants for Creative
Memories another place to conduct workshops and pamper their
clients.
Schreifels, a consultant since 2004, first stepped into Lee's
retreat center this summer for that reason.
"I remember thinking, 'Wow, this is perfect,'" she said. "Char
provides wonderful service and really makes us all feel well taken
care of."
Lee carries supplies from SUVs to the retreat center as her
guests relax on her deck and sip lemonade.
"Besides being a scrapbooking retreat, I wanted to be a true
retreat," she said. "… I tell them up front there is no tidying
allowed."
She sets up the stations, and guests slip down into a
contemporary retreat center. They may slide into slippers, flip
through idea books or head straight into one of the two hobby rooms.
"Everybody I have brought there has fallen in love with that
place," Schreifels said.
In the most popular room, clients sink into padded chairs
surrounded by bright orange walls, gerbera daisies and artwork
inspired by scrapbook embellishments.
"We wanted a space that says come, create and this is for you,"
Lee said.
Schreifels had hosted her events in her home's basement, but she
has found Lee's getaway to be more convenient. She does not have to
worry about cleaning, preparing food or shoving her husband and
toddler out the door for the day.
"Some of my customers feel more comfortable going to a neutral
location rather than coming into my home," she said.
Creative Escapes costs up to $20 a person and accommodates up to
eight people.
Some craft stores offer free space in the St. Cloud area and the
Twin Cities.
Many consultants reserve space at area churches for a quieter
setting.
Statewide appeal
The local retreat centers have attracted scrapbookers, beaders
and quilters from throughout the state.
Julie McVay of Richfield heads north for Gruber's retreats twice
a year.
"I really cannot say enough about it," she said. "It's the most
fun I have that I do just for myself."
McVay started to attend retreats about 10 years ago after a
friend and fellow quilter saw a flyer from Gruber's.
On the weekend getaways, she made her three children quilts for
high school graduation.
"It was just fun to get away from all the usual stuff and be with
friends and all do what we enjoy doing and not have any
interruptions from family," she said.